Description
Description of the Gazette du Bon Ton
"This fabulous pochoir-finished lithograph is from the leading fashion magazine in the first quarter of the 20th century, Gazette du Bon Ton. This art deco print is a great example of the fashion and art movement of the early 20th century. The work was particularly marketed to the Paris elite and set many new fashion trends in its time of printing. The clothing, postures, and backgrounds portrayed in each print mirror the time of the Gilded Age. Many accredited artists contributed to creating this work including George Barbier, Leon Bakst, Pierre Brissaud, Brunelleschi, Georges Lepape, Andre Marty, and others. The outlines for the work were primarily done by Aubrey Beardsley, and the color was often accredited to Leon Bakst.
Barbier was the Gazette’s most noted artist. He contributed drawings from 1912-1925. Barbier began working for Vogue in 1925 when the Gazette and his contract were bought out. Barbier’s drawings were half of his own creation, but he also drew dress design by Paquin, Beer, and Worth.
The print is a color lithograph that was finished by the pochoir hand-coloring process. Pochoir is considered an early predecessor to silkscreen printing. In the process, a stencil was made for each individual color.